Consistent Style Access Keys Criterion

Provide a consistent style of presentation with links in the same place, content in the same place, adverts in the same place etc.

• Logos should link to the same place everywhere a user finds them.
• Make text links consistent. For example, everytime you have link text of 'Blue Widget Accessories' it should point to the same page.
• For users of screen magnification software or with cognitive issues a consistent style can help in understanding a webpage. If every page on your site looks similar users will more easily know where to focus to find content, navigation and search boxes, etc.
• Points - All or nothing.
• Criterion weighting of two.